Chris Anderson, “The Long Tail” – Haas School

By | December 10, 2015


Chris Anderson, Editor in Chief of Wired Magazine, first coined the term “long tail” in October 2004 to describe the shift “away from a focus on a relatively small number of ‘hits’ (mainstream products and markets) at the head of the demand curve toward a huge number of niches in the tail.” He spoke at the Haas School, UC Berkeley.(November 17, 2006) www.haas.berkeley.edu

Download PDF

3 thoughts on “Chris Anderson, “The Long Tail” – Haas School

  1. zkiekow

    Great Lecture!!! Abundance is the future, it should be the goal of all industries!!!!

Comments are closed.